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Press Release

Ella Henderson joins forces with Batiste, Australia’s Number 1 Dry Shampoo brand for a show stopping 2015/16 Ready for it campaign

Batiste is proud to announce Ella Henderson, British singer-songwriter as the official face of its 2015/16 ‘Ready for it’ campaign. Feel revitalized with a spritz of celebrity style as soulful, international, double-platinum award winning artist Ella partners with the Australia’s No. 1 dry shampoo brand to celebrate this year’s ultimate hair care essential.

Emotive, soulful and pure, Ella's unique sound and style make collaborating with trend-led Batiste a perfect partnership, combining the creativity of both parties in one dynamic campaign.

The new International Ella campaign will launch in the UK with a TV advertising campaign on 13th April and during August in Australia. The TVC will feature Ella’s latest single Mirror Man.

"Batiste is my number 1 hit; I'm either in the studio or on stage, in a car or on a plane - often with little time to get ready. I can always count on Batiste to refresh and restyle my hair in one go; I know I’ll always be ready for wherever the day takes me" Ella Henderson

"This campaign marks the very first endorsement for Ella Henderson. She is a remarkably talented International Artist and Batiste is a loved and respected brand, used by girls all over the world. The synergies between both artist and brand just naturally came together and I look forward to a very exciting 2015” Mark Hargreaves, CEO of CROWN TALENT & MEDIA GROUP

You never know where the day may take you but with Batiste on hand you know you'll always be ready for anything.

Every Batiste girl has the power to face the day with confidence and style. Whether you’re in need of an on the go quick fix or long for red carpet glam style, Batiste will help you create gorgeous hair in an instant so that you always look and feel your best.

Batiste is available at Coles, Woolworths, Priceline, Big W, Kmart, Target and selected Pharmacies nationally.

For stockist information ph: 1800 222 099

For further media info contact:
Fiona Keogh at Star PR & Events
ph: 02 9501 5457